News
Product launches, lab notices and announcements from EyeKraft.

Industry News ·
Minnesota Insurance Update 2025
What changed for 2025 in the Minnesota managed care programs EyeKraft services, so practices could prepare for the new year.
Introducing SpecCheck
EyeKraft is excited to announce our latest customer ordering tool, SpecCheck.
EyeKraft Becomes a VSP® Authorized Laboratory
EyeKraft is thrilled to announce that we’re now a VSP® authorized laboratory!
The 2024 Frame and Lens Catalog is Published!
The 2024 catalogs went out in the mail with a neon sticker on the envelope, featuring our standard and deluxe frame collections with fresh new styles, sunglasses, and great kids’ frames.
Introducing: Avulux®
Avulux describes its lenses as the only clinically proven migraine and light sensitivity lenses on the market.
Get to Know IOT
It’s no secret EyeKraft leverages the lens experience and design expertise of Indizen Optical Technologies (IOT) in our DLS portfolio of lens designs.
Transitions Gen S
Transitions released its new Generation S material, boasting transition times from clear to category 3 dark in 25 seconds and featuring all Signature Colors, including the new Generation S Ruby color.
Minnesota Insurance Update 2024
What changed for 2024 in the Minnesota managed care programs EyeKraft services, so practices could prepare for the new year.
Introducing the DLS EZC Natural Accommodation Lens®
A new concept in multifocal design, the EZC NAL is easy to fit, easy to wear, and serves patients unhappy with typical multifocal offerings.
Introducing the Artisan iOn
Artisan iOn launched in October 2023 as EyeKraft’s newest, most advanced digital progressive lens.
Coatings Upgrade!
EyeKraft is excited to announce our latest innovation, ESRX+. Since introducing in-house AR production in 2015, EyeKraft had used spin-coated hard coat products.
Discontinuation of Milo and Me Frames
EyeKraft was notified in early September 2023 that the Milo and Me frame line was discontinued.
Introducing Artisan iOn Coach
iOn Coach is a groundbreaking tool to help introduce patients to customized progressive lenses, and a game-changing addition to the Artisan iOn lens design system.
Introducing Neochromes Agile Dark
It’s time to up your extra-dark photochromic lens game with our new Neochromes Agile Dark lens options.
The 2023 Frame and Lens Catalog is Out!
The 2023 catalogs went out in the mail with a neon sticker on the envelope.
The New DLS+ Lens Upgrade Has Landed!
Our upgraded value family of digital progressives and specialty lenses has arrived!
Minnesota Insurance Changes for 2023
What changed for 2023 in the Minnesota managed care programs EyeKraft services, so practices could prepare for the new year.
New Program Images Available
When we went to press on our frame and lens catalog in April 2022, we had a handful of frames with no images ready to publish, so we ran to print with placeholders for those frames.
EyeKraft Announces DLS Digital Progressive Line Update
Indizen Optical Technologies (IOT) introduced its Digital Ray Path 2 (DRP-2) technology to its digital lens designs.
EyeKraft Partners with Wiley X Safety
In June 2022, EyeKraft partnered with Wiley X Safety as a wholesaler for our retail ECP partners, so we could fill Wiley X prescription safety orders and frame-only orders for inventory.
The Discontinuation of Miraflex
Miraflex frames had been a popular choice for kids and toddlers for many years.
The 2022 EyeKraft Program is Published!
The 2022 catalog went out in the mail in an envelope with a neon sticker.
Minnesota Insurance Changes for 2022
What changed for 2022 in the Minnesota managed care programs EyeKraft services, so practices could prepare for the new year.